How to Choose a Serum for Face

How to Choose a Serum for Face, For the Best Result

Are you on a quest for healthy, glowing skin without blemishes? The solution might lie in choosing the suitable serum for the face. The role of serums in skin care regimens cannot be underestimated, so learn how to choose a serum for face.

Serums are seen as a powerhouse of active ingredients that address different skin concerns, from nourishing, hydrating, and brightening to combating blemishes. So, finding the perfect serum can be daunting if you are new to using face serums or just targeting a specific skin need.

With an array of serums available on the market, each tailored to address specific needs, this guide will help you choose the perfect serum. Even as a seasoned serum user, you might still have doubts, so knowing how to choose a serum for your face will be the best way to support your skin.

Understanding facial serums and what they do

How to Choose a Serum for Face

A facial serum is generally considered a lightweight skincare product highly concentrated with active ingredients and specialized to address specific skin needs and concerns. They are not composed of just regular active ingredients but ones that can penetrate deeply into the skin, delivering benefits at a deep level.

Compared to regular moisturizers, serums are packed with potent active ingredients such as vitamins, antioxidants, hyaluronic acid, and peptides. It has gained immense popularity due to its unique formulation and targeted benefits.

What Does Serum Do for Your Face

Serum works to deliver potent active ingredients to the skin. These ingredients are beneficial to nourish and maintain general skin health. Because serums are light and have a fluid consistency, the skin absorbs them quickly and effectively.

To Understand the work of these active ingredients, click here.

Understanding your Skin

Understanding your skin is the foundation for choosing the suitable skin serum. Start by knowing your skin type: Do you have an oily, dry, combination, or normal skin type? Serums are formulated especially for your skin type; find your skin type!

Different serums target specific issues associated with each skin type. For example, if you have oily skin, look for a serum with ingredients that help control excess oil production.

Remember your skin’s needs or concerns. They may be aging, acne, hyperpigmentation, or dullness; choose a serum with active ingredients for your skin concerns or needs.

Also, if you have allergies or sensitivities, always review the active ingredients to avoid serums that contain ingredients you’re allergic to. Otherwise, opt for hypoallergenic or fragrance-free serums. Mind you, if you play dumb when understanding your skin, you will fall victim to the wrong products.

Read Also: What are active ingredients in skincare

Types of Face Serum

If you are ready to choose the suitable face serum for your skin, you should know the types of serum on the market to filter them better. Face serum is seen in several types, such as hydrating, oil-control, brightening, exfoliating, and anti-aging.

Hydrating Serum

Hydrating Serums help keep your skin hydrated and supple all day. It is highly beneficial for all skin types because hydrating is the first step to a glowing complexion. To enrich your skin with a hydrating serum, be keen for active ingredients like hyaluronic acid, ceramides, Glycerin, vitamin E, etc.

You should opt for a hydrating serum if you have dry or sensitive skin.

Brightening Serum

From the word brightening, you should know what to expect. This type of serum benefits all skin types seeking to brighten skin colour and fight hyperpigmentation and dark spots.

Brightening serums are formulated to fight hyperpigmentation, reduce skin discoloration, and enhance a brighter skin complexion. Look for active ingredients like vitamin C and niacinamide.

Anti-Aging Serum

Anti-aging serums are designed to combat signs of aging, including fine lines wrinkles and improve general skin texture. This type of serum is suitable for mature skin. By using an anti-aging serum, it will enhance collagen production and smooth skin.

Pay attention to active ingredients like retinol and peptides.

Oil-Control Serum

Oil-control serums are formulated to regulate the skin production and secretion of sebum. This serum is suitable for oily skin type and acne-prone skin by minimizing sebum production and decongesting the pores.

This oil-control serum can, in turn, work as an exfoliation serum, another type of serum. Some vital active ingredients to look out for to control sebum production include niacinamide and salicylic acid.

When to Apply Face Serum

How to Choose a Serum for Face

Face serum application is essential to your skincare routine because it carries the main active ingredients needed. Serum is lightweight and absorbs quickly by the skin; therefore, applying it immediately after cleansing is always advisable. This is only applicable if you are not using a face toner.

If you are using a facial toner, you should apply it as the second layer after cleansing, after toner and before moisturizing.

Using your facial moisturizer or cream before serum will hinder the serum’s effectiveness and will not deliver the active ingredients properly to your skin cells.

How to apply face serum on the face

How to Choose a Serum for Face

Face serums are relatively easy to apply, but it is essential to discuss this because many people misuse them. When we say serum is the carrier of skin’s active ingredients, it doesn’t mean you should pack it up on your face.

Yeah, you heard me write! Do Not Pack Serum On Your Face.

Here are the ways to apply serum on your face after cleansing and toning (optional)

  1. Add just two to three drops of serum on your face (each drop on different sections) and massage gently with your fingertips in a circular motion. It helps to lock in the active ingredients through the skin pores.
  2.  Add 3 to 4 drops on your fingertip and apply to your face upward until it spreads well, then massage gently.
  3.  Add 3 to 4 drops on your palm, gently spread it on your palm, but avoid rubbing it too much, then dab it into your skin gently and press it in or massage it.

By following these ways, you will achieve a good spread. Avoid adding too many drops that will leave your skin wet and shiny. Too much active ingredients on the skin can cause irritations. Save your product and save your skin!

You may also like to read: 10 best oil for hyperpigmentation


Face serum is an essential product in your skincare routine and, when chosen rightly, will benefit skin health and improve the skin complexion. It is advisable to take it slowly whenever a new product is introduced to your skincare.

A patch test is also essential on every new skincare product before using it all over your face. When in doubt, consult with a dermatologist or a professional. Seek for reviews on each product you are about to use and ensure it addresses your skin concern and type.

If you are already using a serum but not using it correctly, I hope from this article you have understood how to choose a serum for face, how to apply it on the face and when to apply face serum. If this article was helpful, please comment and share your skincare journey with face serum.

Glow right!

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